Are Women Greener than Men?
This is a question we pondered for over a year. Market research firm, Earthsense, explains yes, women are more concerned than men when it comes to buying green products. “Research shows that women are...
View ArticleIT’S A BRAVE SOUL WHO STANDS BETWEEN A WOMAN AND HER CHOCOLATE*
Thirty-six million heart-shaped boxes of chocolates – that’s the National Retail Federation’s sales estimate for Valentine’s Day. At a pound a box, that’s 18,000 tons of chocolate! Half a billion...
View Article“Womancession”? Three Tips for Marketers
Gender-wise, our current economic dilemma has affected men and women differently. When the recession hit, men in traditionally male jobs like construction were hit hardest. Households had to tighten...
View Article…and the Award goes to…
Awards Season is upon us. For those who follow the entertainment trends, we have already witnessed the Peoples’ Choice Awards, the Golden Globes, The Hollywood Press Awards, Critics Choice Awards,...
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